Brand Experience

Amr Helmy Designs Carousel

From the second edition of Cairo Design Week at Helmy’s Identity Store.

In a week that is all about stepping into designs and immersing ourselves in the stories that shape them, yesterday we stepped into award-winning designer Amr Helmy’s world, to celebrate the launch of Helmy’s Identity Story. The store offers an exploration of Egypt’s rich 5,000-year legacy. Inspired by Amr Helmy’s insightful book, ‘The 5,000 Year Long Banquet’, this experience has provided a captivating journey through the history of Egypt’s oldest family set against the backdrop of 12 diverse cultures.

Guests were treated to an immersive dining experience, navigating through twelve meticulously themed rooms. Each room offered an array of authentic tastes from various historical eras, meticulously crafted by culinary experts. With one question guiding the night and the concept, “Who are we as Egyptians?”