2024

Archive

Filter by

Brand Experience

MO4

  • Citadel

Design District

Image

  • Citadel

Design District

Gemma

the essence of “SEAT OF DESIGN POWER” during Cairo Design Week’s second edition. GEMMA reverently unveils Egypt’s untold stories of both enduring wonders and those lost to time.

“SEAT OF DESIGN POWER” pays homage to the vanished citadels, including a Phantom Iwan that transcends temporal boundaries, linking the past, present, and future.

when the past intertwines with the present during the second edition of Cairo Design Week.

The Cairo Citadel and Seat of Design Power by Gemma and Waleed Arafa.

  • Citadel

Universities

AUC TAHRIR

THE OPEN STUDIO EXHIBITION x CAIRO DESIGN WEEK

The Graphic Design Program at the American University in Cairo invited everyone to attend the Open Studio Exhibition in Cairo Design Week.

The exhibition aimed to give a comprehensive idea of the program’s educational vision regarding Graphic Design practices by highlighting students’ educational journey over four years.

The exhibition was opened to the public everyday from Saturday 24.02.2024 At 6:00 pm
Venue: AUC Tahrir Square, Downtown Cairo (Old Campus)

  • Downtown

Content

FMD 01.03

Day 3 | March 1st

Film Screening: “For Grace”

Curtis Duffy, one of the United States’ most renowned chefs, builds a world-famous restaurant at a time of personal crisis. Already the recipient of two coveted stars from the Michelin Guide, Duffy has ambitions for his restaurant Grace to become the best in the country. A documentary about food, family, balance and sacrifice.

Panel Discussion: “Culinary Creativity on Set: Designing Food in Film & Photography”

This panel highlighted the practical professionalism of food design as it occurs in the industries of media, film, and photography. Established professionals in the fields spoke about the aesthetic choices, challenges, and behind-the-scenes of the world of designing food shots for commercials, film, and print.

  • Downtown

Content

FMD

Film My Design presents the “Edible Aesthetics” film program – a curated selection of film screenings, discussions, and a workshop series that explores the intricate relationship between culinary art and design. Through a multidisciplinary approach, this program delves into the ways in which food is elevated beyond its functional purpose to become an artistic and visual experience on the plate and beyond. By examining documentaries and narratives, viewers gain insights into the design principles, techniques, and creative processes employed by chefs and designers to craft visually captivating food. The program aims to highlight the design process of fusing gastronomy with aesthetics, offering a deeper understanding of how textures, colors, space, products, and presentations contribute to the overall culinary experience.

The program was curated by @salmaserry (Food Studies Researcher, Awarded Filmmaker, and Founder of @sufra_archive)
Powered by @usaidegypt
Branding: @tianakader
Official Ticketer: @ticketsmarche

  • Downtown

Content

FMD 29.02

Day 2 | February 29th
Film Screening: “Before the Plate” (Canada)
The film follows John Horne, one of Canada’s most renowned chefs, as he traces the ingredients from a single plate of food from his restaurant all the way back to the farms they came from.

Panel Discussion: “Egyptian Taste: Between Innovation & Tradition”
The panel brought together diverse perspectives to explore the dynamic interplay of innovation and tradition in Egypt’s culinary landscape. Through insightful discussions, this panel delved into how these practitioners navigate the delicate balance between preserving traditional flavors and techniques while embracing innovative approaches to ingredients, presentation, and sustainability.

  • Downtown

Content

FMD 28.2

Day 1 | February 28th

Film Screening: “Food & Design” (Italy, Spain, Taiwan, Netherlands, UK)
Featuring interviews from Italy, Spain, Taiwan, the Netherlands and the United Kingdom, “Food & Design” is a documentary on food design, redefining food through the lens of creativity and design.

Opening Talk with Omar Sartawi, Food Artist & Molecular Gastronomist
During the inaugural discussion, attendees had the opportunity to connect with Omar Sartawi, a notable food artist. The central themes of this event revolved around a comprehensive exploration of Sartawi’s culinary expertise, his personal life journey, and the profound sources of his creative inspiration. Furthermore, the discussion delved into the intricate ways in which the domains of food and design intersect, highlighting the intriguing connections between these two fields

  • Downtown

Brand Experience

TAMARA – READING CORNER

Aram Alban (1883-1961) was one of the pioneering Armenian photographers whose studio was on Qasr El-Nil Street in Downtown Cairo. He started his career in Alexandria in 1910. Alban was the official photographer of the Queen of Belgium.
The photo with the blonde baby’s portrait you see in the post (7th), was the iconic window display of the studio for long time, or at least during many years of my childhood when I used to pass by the studio every time I walk down the streets accompanying my parents in a promenade

The well known Reader’s Corner shop (since 1944 and based on Abdel-Khaleq Tharwat Street) has revived Alban’s studio through an exhibition in the charming Tamara Haus Khedival building on Gawad Hosny Street in Downtown Cairo, renovated by Al Ismaelia, during the Cairo Design Week CDW taking place till March 2. Open from 12:00 to 10:00pm.

The Laboratory Film was offering classical studio-style large portraits.

  • Downtown

Brand Experience

TAMARA – ANALOGUE

Can you catch D’HIPPO the defender?
Swipe to find it! It’s the one standing firm, bold, with a sense of determination against all forms of evil. D’HIPPO comes in wood, marble and resin, in different colours. It is the updated version or the transformed/ modern embody of the TAWERET Hippo.
Meet D’HIPPO at Tamara Haus, one of the Khedival Cairo charming buildings on Gawad Hosny Street in Downtown Cairo, restored by Al Ismaelia, during the Cairo Design Week CDW which extends till March 2. Open from 12:00 to 10:00pm.

Designed by Karim Mekhtigian

  • Downtown

Brand Experience

TAMARA HAUS

From the second edition of Cairo Design Week at ‘Tamara Haus’ in Downtown Cairo District, where a series of talks and panel discussions were helping unfurl the past, present and future of the historic building.

With a Wes Anderson-esque whimsical flourish accented in powder pink and golden script, guests were invited to relive the gilded age of hospitality and entertainment at Al-Ismaelia’s Tamara Haus building in Downtown Cairo.

The iconic building was undergoing resplendent renovations in the expert hands of newly launched hospitality company Alchemy Experience by Alchemy Group. The entire building has been renamed ‘Tamara Haus’ and was set to become a haute-hub for art, design, gastronomy and exceptional world-class hospitality.

The afternoon started with a panel discussion between the masterminds behind Tamara Haus: Karim Shafie, CEO & Chairman of Al Ismaelia, Mohamed Fares Co-Founder of Alchemy Group & Alchemy Experience and Emy Hussein, Partner at Alchemy Group.

Moderated by Mohamed Baitie, business development director of GLC, the three creatives shared with us the design process behind reviving this historic building, some behind-the-scenes of bringing such a space to life, and how they aimed to bring the untold stories of Tamara’s stories history to life. They also candidly revealed their plans to build a 30 room boutique hotel, as well as exquisitely curated dinning and entertainment concepts including a very special rooftop restaurant.

After a short recess, the second panel discussion of the evening commenced. Titled “Architecture of Taste,” the session was moderated by MO4 Network co-founder Amy Mowafi. Joining Fares and Hussein for this conversation were Hoda ElSherif and Sherif Tamim, co-founders of Flavor Republic and When We Eat as we all chef and culinary consultant Wesam Masoud.

Building upon the success of ‘The Architecture Of Taste’ an experiential event conceptualized and curated by When We Eat in collaboration with Alchemy Experience at Tamara Haus, the conversation focused on the convergence between gastronomy and architecture and the new culinary ventures on the horizon at Tamara Haus.

  • Downtown

Brand Experience

TAMARA – TCHAI

This extravagant relaxing space for a “Tchai” or coffee was just amazing. Everyone fell in love with the vibes and with the coffee too Hospitality en plus, is at its best, thanx to the beautiful, young, enthusiastic staff and management

Oh wait! Forgot about the yummy homemade, Armenian cookies I got from there
You should get at least 2 packs, one for the road and the other for your family members
Enjoy your Tchai indulged in khedival heritage

Tamara building was renovated by Al Ismailia

Tchai
Tamara Haus
2nd floor
Gawad Hosny Street,
Downtown Cairo

  • Downtown

Brand Experience

BAZARNA

Welcome to The Showcase by Bazarna — Where Design Stories Come Alive

This is not just a bazar. This is a multi-sensory experience.

Everyone was invited to join the journey of those brands who made it to Cairo Design Week through living their stories and experiences.

BEHIND EVERY BRAND, A STORY UNFOLDS.

From Feb 25 to March 2
At the Downtown District – وسط البلد
The Warehouse (Hangar)
Everyday from 12 to 10pm.

Enabling Design Partner Emaar Misr

Project design by The Showcase Bazarna
Branding partner Cloud Nine Designs
Concept & Art direction partner This is Bam
Artistic Lighting installation design Lumino Experience & G Designs
Space styling Studio Teal
Audio partner Audio Technology
Experience partner Jimmy Gami
Community partner Ladies, Dine, & Design
F&b partner Dancing Goat Coffee
Payment partner Paymob
Financial partner Bravo
Sustainable arm UpFuse
Production TWD Production
Video by The Visual Addicts

  • Downtown

Brand Experience

designemporium

designemporium1992

You’ll be able to view the new collections of fabrics, wallpaper and furniture from the best brands in the world such as Osborne & Little, Designers Guild, Casamance, Misia, Ralph Lauren and more. Mood board making with our in house decorators at Cairo Design Week -2nd edition from 27th of February till the 2nd of March, we’ll be open daily from 10am till 9pm. Two rooms filled to the brim with home accessories all imported and from our design houses. Christian Lacroix, Casamance, William Yeoward to name a few. We will also have an amazing selection of design books from Bibliotek Arkan. All at our wonderful Zamalek showroom

  • Zamalek

Universities

Coventry University at elcayan

“Figuring/Figure” exhibition is a contemplative experience that delves into the human impulse to find meaning and bring order to chaos. It speaks to the universal desire to connect with the past, unravel the mysteries of the present, and glimpse the possibilities of the future. It is an invitation to engage in the act of questioning, seeking meaning, and exploring the possibilities inherent in the world around us. In a world brimming with overlooked possibilities.

Installation 1:
Figuring Marginalized Possibilities

Installation 2:
Pangaea

Installation 3:
Binary Mirage

  • Heliopolis

Brand Experience

Villa Magenta

Cairo Design Week 2024 gathered visionary minds at Villa Magenta.

Visionnaire presented “Nomadism,” a captivating visual journey offering immersive experiences

MARMONIL x ELIE SAAB MAISON collaborated to unveil DUNES, a standout piece crafted from Alabaster marble, epitomizing luxury interiors.

Le LAB’s “Through a Collector’s Eye II” in collaboration with Tintera Gallery, curated by Rasheed Kamel

Kensho’s Garden offered a sensory immersion into nature, exploring one’s essence

Magenta Garden partnered with La Durée to welcome visitors daily .

while simultaneously Molteni & C and Flos presented their finest creations, setting the standard for design excellence.

High-end sound experience throughout Villa Magenta with our immersive sound solution, powered by Gadget Central throughout the week.

  • Heliopolis

Brand Experience

Post 1

We’re waiting for you tomorrow at Photopia Cairo! OPENING NIGHT FEBRUARY 25, 2024 AT 6PM

We are having an iconic living legend at Photopia this month. Meet the man behind the archival portraits of more than 600 Egyptian films throughout 50 years of Egyptian Cinema 🎥. Travel back in time into the exclusive body of work of Mr. MOHAMED BAKR @mohamed_bakr_cine_photos with an opportunity to own some of his work as part of your art collection.

Opening night: February 25th at 6pm.
Meet & greet him in person on the opening night.
This event is part of @cairo.design.week program at Heliopolis District.

#archival #archivalphotography
Portrait of our diva Suad Hosny by Mohamed Bakr.

  • Heliopolis

Brand Experience

Design point

@DesignPointEgypt x @GLC.Paints x @Cairo.Design.Week | BRUTIFULLY
FORWARD – بـرة x بـرة
•
Featuring: @enlightenegypt | @thisislelab | @rkanegypt | @flowerbar_egypt | @elsallab.establishment | @nadim.group | @kenshocare | @tltconcepts
•
Special thanks for those who made the concept come to life: @reemalgamal | @yomnamostafaali | @baraa.usama96 | @yasmineabolsaad_ | @mirolamamdouh | @mohamed_atiiff | @mohammedabdelhamied1234 | @cherineshiha | @ehabbehairy
•
📸 @saragaafar_

  • Heliopolis

Brand Experience

Divaz

OPENING DOORS TODAY MONDAY 26th Feb 2024

DIVAZ DISTRICT: THE REALM OF TIME
‎حي ديڤاز : عوالم الأزمنه
@divazofarabia @cairo.design.week
26 FEBRUARY- 2nd MARCH 2024
2pm – 10pm everyday
VILLA HELMY, 9 Al Bostah St.,Heliopolis

Welcome to a sanctuary of timelessness, where echoes of the past intertwine with the present, and where generations of arts & craftsmanship becomes an eternal ode to heritage.

In the heart of Design Week, our exhibition stands as a testament to the enduring legacy of artisans who have inherited the mantle of tradition.

The Visual, Sound and Scent:
Each room is not merely a space but a sanctum of expression and cultural perpetuallity. embarking you on a multi-sensory product journey. a tableau of colors, textures, embodying the designer’s vision. Every corner whispers melodies of tradition relating to the product’s soul and an aromatic symphony that evoke memories of heritage and craftsmanship.

The Craft:
The string connecting each designer, deeply rooted in their craft & the indispensable element for them all; the Warsha.

The Perception:
The Qahwet Divaz, a space that encapsulates elements from all our designers in a monumental typology, the space where every element harmonizes to create an immersive experience where visitors can engage with and feel the product in its vibrant context. With emblematic Qahwa chairs by Ahmed Helmy, Kahhal’s rich carpets, Hossama’s arabesque furniture , and Malaika’s artistic tableware, Qahwet Divaz evokes a set of sense of nostalgia and belonging.

  • Heliopolis

Brand Experience

Yoga at Divaz

ause time and join our open Yoga sessions today at DIVAZ District, Villa Ahmed Helmy presented by @ardi_dahshur

Nadia El Dasher 06:30PM
@nadiaeldasher is a yoga teacher and the co-founder and creative producer at SNAP14. She started a physical yoga practice at 13 but only fell in love with yoga several years later when she took up meditation. Both practices hugely influence her classes and her work as a creative producer.

CLASS DESCRIPTION:
The restorative yoga class begins with a series of gentle seated or reclined stretches to prepare the body for meditation. Students will then lay in restorative yoga poses with essential oils and guided meditation layered in.
No previous yoga experience is required and students are encouraged to wear comfortable clothing.

Followed by Yoga Nidra by Nadine Reda @nadinereda0

  • Heliopolis

Design District

The Mob Collective at elcayan

Delivered Project | @DesignPointEgypt x @TheMob.collective x @Cairo.Design.Week | THIS IS NOT A COINCIDENCE

Featuring: The{m} | @kenshocare | @leniddesigns | @s_n_u_g_ | @sal.lights | @rkanegypt | @maison_de_lile | @jera.life | @byhand_african_artisans | @formthestudio | @____forthepeople | @zulu.eg | @curatedby.hana | @madefromearth.eg @ninajune_eg | @stampedbykangaroo | @au_gust.eg | @baatelier_

Special thanks for those who made the concept come to life: Hannah Rashdan | @reemalgamal | @yomnamostafaali | @yasmineabolsaad_ | @suzaneltourky | @brigitteayman | @k.art.ashy | @veraisdoing | @ehabbehairy

  • Heliopolis

Design District

Shosha Kamal X Be Spoke at alcayan

Embark on a mesmerizing journey into the realm of “The King’s Symphony,” where the ancient Egyptian Cobra awakens amidst a forest of wood and wonder. Allow the force of design to guide you, where every step resonates with your heartbeat.

Shosha Kamal and Bespoke Furniture cordially invite you to the unveiling of their latest furniture collection, The Tut Collection. In this collaboration, they seamlessly blend the essence of Ancient Egypt with the artistry of woodcraft.

  • Heliopolis

Brand Experience

arcadegallery

Art exhibition by artist Fatma Abodoma

ART STATEMENT
__________________
Questioning the notions of survival and mortality, and the importance of each occurring for the other to happen, Questioning the practice of preserving, resurrecting and reviving whoever and whatever departs.

Questioning what remains and arrives from those who left, and the truths it carries, and the fictional narratives we add that we sometimes choose to believe.

ARTIST BIO
_____________
Fatma Abodoma is a visual artist from Egypt, her roots belong to the south, the place where she feels peaceful and safe. She lived most of her life in Cairo the wild old city that inspires her like nothing else. Fatma studied Art, and exhibited her work in Egypt, Germany, New York/USA and Kuwait. She also published a limited edition art book “Milk tea with mint”. Her research explores themes such as suspended time, memory, mental disorders as a source of inspiration. She employs drawings, paintings, cyanotype printing techniques, photography and video making to create images and tell stories.

She says “Art for me is a therapy, the magic way to full happiness and peace of mind. My soul has been rescued by the lovely little paws that keep running in the house and believe me there are a lot of them. Last but not least in a previous life I was a whale who loved to sing”.

  • Maadi

Brand Experience

Amr Helmy Designs Carousel

From the second edition of Cairo Design Week at Helmy’s Identity Store.

In a week that is all about stepping into designs and immersing ourselves in the stories that shape them, yesterday we stepped into award-winning designer Amr Helmy’s world, to celebrate the launch of Helmy’s Identity Story. The store offers an exploration of Egypt’s rich 5,000-year legacy. Inspired by Amr Helmy’s insightful book, ‘The 5,000 Year Long Banquet’, this experience has provided a captivating journey through the history of Egypt’s oldest family set against the backdrop of 12 diverse cultures.

Guests were treated to an immersive dining experience, navigating through twelve meticulously themed rooms. Each room offered an array of authentic tastes from various historical eras, meticulously crafted by culinary experts. With one question guiding the night and the concept, “Who are we as Egyptians?”

  • Maadi

Brand Experience

@sombold

An exciting walk through Maadi, Egypt’s vibrant neighborhood.

This guided tour will take you through the charming streets of Maadi, showcasing its unique character and hidden gems. As you explore, Kathrin will provide insightful commentary about the area’s rich history, architecture, and local culture.

In addition to the walk, the tour includes exclusive access to open houses in Maadi. You’ll have the opportunity to step inside some of the most beautiful houses in the area.

The meeting point for the tour is at CSA (Community Services Association), where Kathrin will greet participants and kick off the adventure. Don’t miss out on this immersive experience that combines exploration, education, and the chance to see Maadi’s beauty up close.

  • Maadi

Brand Experience

WEAREDESCO

26w
Introducing Egypt’s first XR exhibition, where the physical and metaverse events merge for an immersive augmented experience. Embark on a journey where reality and virtuality intertwine, offering a truly extraordinary adventure. Immerse yourself in the top 50 graduate projects from Egypt, showcasing the innovative and creative talents of the country’s brightest minds.

Event Details:

Date: from 27 February till 2 March
Venue: Esorus DesignHaus Maadi (CDW/Maadi Pocket)

  • Maadi

Design District

Designability at elcayan

From the second edition of Cairo Design Week at Heliopolis’ Al Cayan Building.

In a world where design shapes our every experience—how we move, perceive, and interact—there’s a new design concept emerging, one meticulously crafted for individuals with different abilities. Designability, spearheaded by interior designer Sherry Raef, was born from a deeply personal journey. Following her father’s stroke in 2019, which left him paralyzed at the time, Raef embarked on a mission to create a safe and inclusive space for her family.

Driven by her passion for extending her design expertise into creating welcoming environments for individuals with various needs, Designability has evolved into a tailored design concept catering to ageing individuals, those with physical disabilities, and individuals facing mental health challenges.

During Cairo Design Week, Designability showcased a mock-up of a real-life house at Heliopolis’ Al Cayan Building, meticulously designed to cater to the needs of individuals with diverse abilities. In an exclusive #SceneHome interview, Raef offers a guided tour of the space, delving into the thought process behind each design choice and the overarching ethos of Designability.

  • Heliopolis

PROJECT BY

Districts

BE PART

If you’re passionate about design and want to contribute to this vibrant event, we want to hear from you. Join us by reaching out at:
bepart@cairodesignweek.net

    Instagram Twitter Facebook-f
    © Cairo Design Week 2024. All Rights Reserved.